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Not beyond the campaign,” Donald Trump told me about his merchandise, before reconsidering.
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“I understand markets and how to sell and what people want.
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One campaign, however, was not afraid to talk about what it’s selling. One campaign manager told me, “We don’t discuss campaign strategy,” which seemed like pretty elevated terminology for whether to assign genders to your onesies.
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Unlike most store managers, none of the press secretaries would talk to me about how they develop their merch. I don’t know what the phrase is that Lady Gaga fans use to express disapproval, but I am pretty sure it will appear next to a picture of Clinton on a shirt in the Rand Paul store. In the gay-pride section of the store, there’s a bright yellow Yaaas Hillary T-shirt that features a photo of a young Clinton and a phrase that a Lady Gaga fan uses to express approval. Her campaign’s staff design director and senior designer have come up with a $30 pantsuit T-shirt, a $15 Grillary Clinton apron and a $55 throw pillow stitched with A woman’s place is in the White House. We really need to raise our newsstand price.īut Clinton’s store makes her campaign, against all evidence, seem like fun. And Rand Paul pretty much had to have a $100 novelty Hillary’s Hard Drive With Wiping Cloth (now marked down to $60), a $15 laptop-camera-size sticker called an NSA Spy Cam Blocker and a $1,000 autographed copy of his TIME magazine cover. It’s predictable that Marco Rubio would poke fun at his water sipping during his State of the Union rebuttal with a $30 water great nation water bottle. Surprisingly, the most cautious campaigns sell the wackiest merchandise. But this time, candidates have gone Walmart in their ambitions. Three years ago, Vogue editor Anna Wintour got designers such as Marc Jacobs, Tory Burch and Diane von Furstenberg to create a fashion line for Barack Obama, raising over $40 million. Because while everyone now gets in your face about their politics, people can still be a little touchy about sharing their T-shirt size. Mike Huckabee’s even had a 20%-off discount code, and Hillary Clinton’s sells gift cards.
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No, these are full retail experiences with virtual shopping carts. Those exist as well, and include the Official Clinton Campaign Thx Box, a monthly delivery of the candidate’s favorite products. These aren’t tote-bag-type pledge gifts tied to donations.